NAIROBI, Kenya, Dec 3 – LG Electronics is looking towards major investments in after-sale services to give it an edge over its competition in the market.
In partnership with its local distributor, LG is investing Sh40 million in setting up a mobile repair centre for its products. The truck-powered mobile service centre will be moving in all town and market centers offering free service clinics to the firm’s customers.
Speaking during the launch of the free service campaign LG Chief Executive Officer for Middle East and Africa Ki Wan Kim said the company was keen on offering a superior after-sale service to its customers.
“As a company, LG is always striving to ensure that we give our customers quality and value for their money. We are not just keen on selling our products but also committed to ensuring quality after sale service in case of any problem,” Mr Kim said.
The new initiative is also set to enhance customer awareness of LG products, which the firm aims to capitalise on. The programme will be a value-added service for LG customers as they continue enjoying the firm’s bouquet of products.
Hotpoint Managing Director Shailesh Kanani said the new mobile service centre would help the company to offer exceptional service and to reduce the strain of customers who will now have an ample time to take their LG items for repair and have them back quickly.
“As our volumes continue to grow, we face challenges of meeting quicker repair times from our service centers; this will help alleviate this situation. This will add to the convenience for the customers of LG products since they will have another chance of getting their products repaired and serviced easily,” he said.
The company is already offering extended warranty of 3 years on premium products and having three fully owned service centers.
Mr Shailesh highlighted the concept was the first-of its kind in Africa and has been used in Middle East and other parts of the developed countries to promote after-sale services.