Connect with us

Hi, what are you looking for?


Bharti Airtel signs deal with Man United

NAIROBI, Kenya, Dec 9 – Bharti Airtel, a leading global telecommunications company, on Thursday announced an exclusive partnership with Manchester United Football Club and signed a four year partnership agreement.
This is a first of its kind partnership signed between Bharti airtel and Manchester United in the African continent.

Through the partnership Manchester United will support the airtel Allstars search for young African football talent, while Airtel Kenya customers of will have the opportunity to win tickets to watch the Red Devils play in Manchester, take part in coaching sessions and access exclusive Manchester United news and download highlights, ringtones and wallpapers through the airtel Live mobile portal.

Airtel Kenya managing director, Rene Meza, said:  “Football is the universal passion of Africa and there’s no bigger club in the world than Manchester United.  I’m tremendously excited about the opportunities for airtel customers to interact with the brand, win exclusive match tickets and signed shirts and have the chance to train with coaches from one of the leading academies in world football.

“Manchester United’s Old Trafford home is known as the Theatre of Dreams and that is exactly what we hope to fulfill: the dreams of thousands of airtel customers over the next four years.  We’re also launching our ambitious airtel Allstars initiative, in association with Manchester United, to find and nurture African talent to make it right to the top of the professional game.”

Announcing the deal, David Gill, chief executive officer, Manchester United said:  "We’re delighted to announce a new four year partnership with airtel in Kenya, one of the most innovative mobile operators in Africa.  This deal gives airtel exclusive rights as the official mobile communications partner of Manchester United in Kenya with access to unique mobile phone content, including player interviews, goal replays and match reports.

Also Read:  Fuel pumps cannot reflect 5 digits

He added:  "This ground breaking partnership will bring the action of Manchester United direct to our millions of fans in Kenya and we’re pleased to support airtel in developing the rich pool of young football talent through the airtel Allstars initiative."

Airtel will be featured on the club\’s website, which is the most visited sports website in the world. 

Airtel customers will also have regular opportunities to take part in competitions and prize draws to win all expenses paid trips to attend Manchester United matches. 

Each year Airtel and Manchester United will run training sessions at the Manchester United Academy, one of the world\’s most prestigious football training centres.  There will be opportunity for customers to attend coaching sessions with Manchester United coaches in the region.

Advertisement. Scroll to continue reading.

Andre Beyers, Bharti airtel\’s chief marketing officer, said:  “Sport can be a powerful vehicle for social change, bringing people together and instilling values of teamwork and personal standards.  Mobile communications is also a facilitator of social change and economic development, and we hope that our association with Manchester United will help drive us towards achieving those goals.”

Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...