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Motorola plans a major comeback

NAIROBI, Kenya, Oct 27- Motorola Inc. has announced plans to aggressively promote its enterprise mobility solutions in the country in a bid to recapture its diminishing market share.

This move seems to validate reports that the firm is looking at other avenues to prop-up its revenue streams that have been affected by its struggling cell-phone business.

The firm’s Managing Director for Southern Africa Mark Kelly said they are planning to introduce public safety technological solutions and other digital communication devices such as two-way radios to enable people and enterprises to stay better connected.

“Motorola is extremely well positioned in terms of technologies we have, which range from radio systems, canopy-type networks, tetra networks, advance data capture and the like. So if you look at all these technologies, you will see that we have a substantial product portfolio,” he said.

He argued that the introduction of these technologies into the Kenyan market were designed to offer more value to their clients and at the same time boost their profitability.

The company’s mobile phone arm has been on a loss-making streak for three years, and this prompted the planned spinoff of its operations into two; Motorola Mobility and Motorola Solutions beginning next year in a move officials say is meant to focus more on those businesses and enhance their shareholder value.

Although he declined to comment on what plans Motorola was taking on the launch of new smart phones, Mr Kelly said they would continue to develop innovative models which would enable them to keep up with competition

The MD spoke on the sidelines of a weeklong training session for their new distributors and partners to appraise them in on the strategies of how they can effectively market Motorola’s new technologies.

“We are doing presentations on our new technologies to our distributor and partner base so that they can take them into the market. However, we will always be backing them as we try to increase our presence here because we believe in this market and in this region,” he added.

During the meeting, Motorola’s Regional Sales Manager Nicolas Coussinoux announced an upcoming event, the Advanced Technology Summit, where their technological security solutions will be showcased.

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“With ever increasing demands on public safety bodies, service providers must also adapt to help officers get on with their jobs. Motorola is keenly aware if this change in demand and we’re fully committed to continue to provide our expertise in public safety solutions,” Mr Coussinoux said.

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