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Safaricom shakes up Kenyan SMS scene

NAIROBI, Kenya, Sep 13 – Kenya’s leading telecoms operator Safaricom has unveiled the cheapest SMS tariffs in the market.

Dubbed Masaa ya SMS, the listed operator’s 16 million-plus subscribers will be able to send text messages for as low as 20 cents each. This is the lowest charge for a text message in the Kenyan market currently and will be enjoyed by the firm’s PrePay and PostPay customers alike. 

The innovative plan, launched under the tagline “Say more for less permanently, on the Better Option,” allows subscribers to send text messages within the network at the lower rates, depending on what SMS bundle one selects.

“A bundle of 100 SMS will be available at Sh20, which denotes a unit price of 20 cents per message sent. Subscribers will be able to buy some 20 text messages for Sh10, translating into 50 cents per text message, while the last bundle, for Sh5, will afford one five SMS, meaning a unit price of Sh1 each,” according to a statement from Safaricom CEO Michael Joseph.

“Masaa ya SMS is a permanent tariff and not a promotion.”

Mr Joseph said Masaa ya SMS was a way of thanking the firm’s over 16 million Kenyan subscribers for their loyalty.

“We shall continue creating true value for our subscribers by deliberately listening to them and coming up with products and services that best answer their needs,” he said.

 Previously, Safaricom charged a uniform rate of Sh3.50 for SMS.

The launch of Masaa ya SMS comes hot on the heels of the unveiling last month of Masaa ya Kubamba, a value-based tariff promotion that allows subscribers to call for as low as Sh2 a minute.

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