Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Safaricom shakes up Kenyan SMS scene

NAIROBI, Kenya, Sep 13 – Kenya’s leading telecoms operator Safaricom has unveiled the cheapest SMS tariffs in the market.

Dubbed Masaa ya SMS, the listed operator’s 16 million-plus subscribers will be able to send text messages for as low as 20 cents each. This is the lowest charge for a text message in the Kenyan market currently and will be enjoyed by the firm’s PrePay and PostPay customers alike. 

The innovative plan, launched under the tagline “Say more for less permanently, on the Better Option,” allows subscribers to send text messages within the network at the lower rates, depending on what SMS bundle one selects.

“A bundle of 100 SMS will be available at Sh20, which denotes a unit price of 20 cents per message sent. Subscribers will be able to buy some 20 text messages for Sh10, translating into 50 cents per text message, while the last bundle, for Sh5, will afford one five SMS, meaning a unit price of Sh1 each,” according to a statement from Safaricom CEO Michael Joseph.

“Masaa ya SMS is a permanent tariff and not a promotion.”

Mr Joseph said Masaa ya SMS was a way of thanking the firm’s over 16 million Kenyan subscribers for their loyalty.

“We shall continue creating true value for our subscribers by deliberately listening to them and coming up with products and services that best answer their needs,” he said.

 Previously, Safaricom charged a uniform rate of Sh3.50 for SMS.

The launch of Masaa ya SMS comes hot on the heels of the unveiling last month of Masaa ya Kubamba, a value-based tariff promotion that allows subscribers to call for as low as Sh2 a minute.

Advertisement. Scroll to continue reading.
Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...