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LG to launch file sharing platform

NAIROBI, Kenya, Sep 22 – LG Electronics has announced plans to introduce an exclusive Digital Living Network Alliance (DLNA)-Based Technology that will enable mobile users to share multimedia files on the upcoming LG Optimus 7 and all DLNA compliant digital devices at the touch of a finger.

The firm said its unique multimedia sharing technology on LG Optimus 7 will allow users to enjoy content on the phone across today’s digital platforms with a simple finger flick.

“This preinstalled feature allows users to send files directly from the phone’s media galleries, without having to leave for another application. The phone will automatically display compatible devices in the same Wi-Fi zone and let users literally flick media files to the targeted device. Users can transfer multimedia saved on their phones — 720p HD videos, high-resolution photos and high-quality music files — wirelessly to their TV or home theater system,” said George Mudhune, LGE Regional marketing manager, East Africa.

Mr Mudhune said the unique media file-sharing technology will be embedded in upcoming LG Optimus 7 smartphones, which will go on sale early in the fourth quarter of this year.

“With more than 240 leading consumer electronics brands adopting the media sharing technology, DLNA is expected to set a new industry standard for home entertainment.”

At the same time, speaking at the IFA 2010 Consumer Electronic Show in Germany, where LG Electronics show cased the technology, Ki Wan Kim, CEO of LG Electronics Middle East and Africa said the DLNA-Based Technology and its unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices.

“LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG’s leadership in mobile convergence.”

LG was demonstrating this DLNA-based multimedia sharing feature at the LG booth at IFA in Berlin, Germany from September 3-7, 2010.

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