NAIROBI, Kenya, Sep 9 – Credit Bank Limited launched its new brand identity as it beat a new transformational and growth path.
The new look was unveiled at a ceremony attended by the Central Bank of Kenya Governor Prof Njuguna Ndungu and the Bank’s Chairman Simeon Nyachae.
Speaking at the event Mr Nyachae said the new identity has now positioned Credit Bank as re-energized, forward looking and more customer-focused.
“As a ‘new’ bank, our vision is “to be the premier indigenous brand, most admired for our great people, service excellence, revolutionary ideas and great performance. We are committed to providing dynamic and superior financial solutions to our customers whilst maximizing stakeholders’ value,” he said.
“Our new look is indeed fresher, modern and we believe will resonate well with our customers. However, this is really an outward change that signifies deeper inward transformation. We are reaffirming our commitment to our customers and stakeholders to support them achieve success.”
The Chairman said the bank will be guided by its shared values that will ensure the highest level of integrity, diligence, professionalism, team spirit, respect for customers, and corporate governance.
Prof Ndung’u congratulated Credit Bank for the bold and strategic move adding that the rebranding exercise was an important step as the bank seeks to diversify its operations and compete effectively in a dynamic market environment.
He said: “This is a positive move which will favourably position Credit Bank as a progressive and dynamic bank in an increasingly competitive market environment. We also applaud the move by the bank to expand its branch network. At Central Bank, we fully support any move by commercial banks that would make them stronger players and deepen the financial market. We will continue to ensure that banks observe prudential guideline and create a market environment where every player has equal opportunities.”
Credit Bank Chief Executive Officer Nok Bwonditi said the new logo and brand proposition resonates well with the bank’s planned transformation in terms of technology, people, processes and channels outlined in the Bank’s five year strategic plan.
Mr Bwonditi said: “This is also reflected in our strategic business plan where product innovation, customer service improvement and technological advancement are the key drivers for Credit Bank’s ongoing business improvement initiatives.”
“Credit Bank has continued to maintain its competitiveness in the corporate segment in the past. As we prepared for faster growth of the Bank, it became apparent that increasing branch network would be an effective way to reach our customers and grow our business. To move this bank to the next level, we need to double the size of balance sheet in the next one, which we believe we shall be able to achieve by developing and growing our retail segment. We will roll out new branches faster, develop and deliver products better and serve our customers in more responsive and convenient ways.”
Following the announcement the bank has invested in developing its staff through and coaching programmes.
The bank has developed performance framework, recognition awards and technical skills for our employees. It has also developed its human resource systems which will help in employees’ appraisal, training & development, recruitment & selection, and manpower development and succession planning.