NAIROBI, Kenya Aug 20 – Essar Telecom has announced a 50 percent reduction in its cross network call rate bringing it to Sh3 a minute from Sh6.
Essar Telecom Country Manager Atul Chaturvedi said the lowering of interconnect charges by the Communications Commission of Kenya is a welcome move that operators ought to take up and pass on the benefit to customers.
Mr Chaturvedi said part of the operator’s strategy is to be best value provider for telecom services in Kenya.
“Our rates are better than the best that this market has offered,” Mr Chaturvedi said.
In addition, the ‘yu’ network also allows subscribers to call five friends or family at only 2 cents per second.
Yu customers also enjoy amazing data bundles of unlimited daily and monthly offers at Sh99 and Sh999 respectively.
A modem can be purchased for as low as Sh1799 only. The network continues to surge ahead in claiming its market share in Kenya’s competitive telecommunications industry.
This makes ‘yu’ the second operator in a week to lower its rates cross network charges after Zain Kenya made a similar cut on Wednesday.
The lowering of cross network tariffs follows CCK’s decision to issue new guidelines that requires operators to lower their interconnection rates from the current Sh4.42 per minute to Sh2.21.
CCK’s intervention has already sparked off war of words between the country’s two largest operators Zain and Safaricom over the handling of cross network calls.
The dispute started with accusations from Zain that Safaricom was sabotaging its new price deal, by offering limited capacity for cross-network calls coming from the Zain network.
Barely a day after launching the country’s lowest cross network tariff at Sh3 a minute, Zain pointed an accusing finger to Safaricom saying it was ‘abusing dominance’ by not increasing its capacity to receive calls from the Zain network.
Zain even went a step further to write to industry regulator, CCK to step in and investigate the matter.