NAIROBI, Kenya, Jul 16 – Zain Kenya customers will now enjoy a flat rate of only Sh3 to call within the network and Sh6 for calls to other networks 24 hours a day, including weekends and public holidays.
The company launched a promotion on Friday that allows customers to enjoy the discounted calling rates throughout the day and night, the lowest available in the local market.
Through the promotion, Jikonnect Xtra, the duration a customer will enjoy the low rates will be determined by the value of airtime used to top up a line.
“Jikonnect Xtra rates will be valid between one to 90 days. This will apply automatically for 24 hours daily as soon as customers top up their lines,” said Rene Meza, Zain Kenya Managing Director.
Under the promotion a top up of Sh20 will enable a customer to call Zain numbers for only Sh3 and Sh6 to other networks for one day while for Sh50, the low rates will apply all day and night for three days. Customers topping up for Sh100 will enjoy the low rate for seven days while a reload of Sh250 will have a validity of 20 days. Sh500 and Sh1,000 will guarantee 45 days and 90 days period respectively. The offer is valid till August 31.
“In case a customer reloads his line before the validity period of the previous top up expires, the value of the higher denomination will apply automatically,” said Mr Meza.
He said the new rates do not require specialised subscription and are not subject to any terms and conditions. The launch follows a successful launch of the Jikonnect promotion last month which enables customers to call Zain numbers for Sh3 and other networks for Sh6 from 6pm to 6am every day.
“In line with our new strategy, we are committed to making telecommunication services more affordable to a cross section of Kenyans. We believe that the extra benefit of discounted call rates will go a long way in enriching our customers\’ experience,” he said.
Zain Kenya attributes its ability to lower call charges to optimization of cost structure as a result of outsourcing of non-core services and leveraging on the Bharti Group potential economies of scale.
Last week Bharti Group, which has acquired 15 Zain Africa operations, announced that it would invest more than Sh12 billion in revamping infrastructure in the Kenyan operation.