BUENOS AIRES, Argentina, Jun 7 – Kenya is set to receive more tourists from the soccer loving South American nations after the hosting of the football world cup in the African continent.
Tourism minister Najib Balala who is currently in Argentina to attend the 88th Session of the Executive Council of the World Tourism Organisation said the world cup has stirred interest towards Africa which should be sustained beyond the world cup.
“We are intensifying tourism promotion especially in Argentina and Brazil; two countries whose nationals are expected to attend the world cup in large numbers”, said the Minister.
He added: “This will include opening a Marketing Development Representative Office in Brazil in the next financial year as we expect enhanced funding for tourism in the forthcoming budget.”
Among the activities proposed during a meeting with Argentinean Minister Jorge Osella who is responsible for tourism support and investment promotion is the twinning of Nairobi and Buenos Aires.
This will entail identifying features of mutual interests with potential for reciprocal cultural and economic benefits.
According to the World Tourism Organisation, emerging economies such as Argentina and Brazil have become major tourists generating countries and their share in international tourism is growing attracting the attention of many destinations.
Argentina expressed interest in learning from Kenya’s system of national parks management which its authorities acknowledge as advanced.
Mr Balala who is the Vice Chairman of the Executive Council of the UNWTO proceeds to Puerto Iguazu which is the venue of the first edition of the 2010 council’s meeting.