NAIROBI, Kenya, Apr 22 – Nakumatt Holdings, Kenya\’s largest supermarket chain has received an ISO 9001:2008 from the Kenya Bureau of Standards (KEBS) after successful implementation of ISO 9001: 2000 for three years.
And in recognition of its market leadership status in this region, the chain’s Superbrands status has been renewed.
Commenting on the twin win, Nakumatt Holdings Managing Director, Atul Shah said: “We are honoured and privileged to get the recertification from Kenya Bureau of Standards and at the same time receive a Superbrand award which is also an affirmation of our goodwill as a community partner. We are most grateful to our customers, staff, and community at large who\’ve extended a vote of confidence in our services.”
Mr Shah said the firm as a modern corporate structured company was poised to chart new frontiers.
“This will serve to encourage us to work even harder to attain more world-class standards,” he said.
Nakumatt Holdings was recognised after meeting ISO 9001:2008 requirements for a quality management system. The firm was first awarded an ISO 9001:2000 certification in February 2007 after a successful audit.
While presenting ISO Certificate KEBS Ag. Managing Director Joel Kioko congratulated Nakumatt for getting ISO recertification saying the supermarket chain had demonstrated its ability to consistently provide products that meet customer and applicable statutory and regulatory requirements.
The supermarket had also constantly enhanced customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customers and applicable statutory and regulatory requirements.
On his part, Superbrands East Africa Project Director, Jawad Jaffer noted that Nakumatt had once again surpassed retail-branding expectations leading to the renewal of the Superbrand certification.
Other factors that were considered in awarding the supermarket chain superbrand status include registering strong point returns on its overall market acceptance, market dominance, brand longevity, customer loyalty and goodwill.
Brands with Superbrand status are entitled to use the Superbrands award seal on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence.
The successive opening of the four branches last month by Nakumatt Holdings further confirms that its national expansion programme is still firmly on course. Besides the four new branches, Nakumatt Holdings expects to further enhance its presence in Central Business District, Nairobi with the opening of four branches in the next two months. This will increase the number of branches of Nakumatt to 29 in East Africa region.
