NAIROBI, Kenya, Mar 23 – Integrated marketing communications firm, Ogilvy East Africa has been voted the 2009 Agency of the Year for the third year running during the Ogilvy Africa Network Awards held in Johannesburg, South Africa.
Ogilvy East Africa, which has a footprint across the region emerged ahead of the pack of 26 other Ogilvy Africa network agencies to confirm its third consecutive win.
Speaking during the awards presentation ceremony held at the Ogilvy Campus in Johannesburg, South Africa, Ogilvy Africa Deputy Managing Director Guy Dennison described Ogilvy East Africa as a showcase of a truly world class integrated communications agency with a distinctly African touch.
During the pan-African summit, Mr Dennison advised Ogilvy Africa network equity and affiliate partners to shun professional complacency and continue raising the bar in client service delivery backed by a deep understanding of the dynamic and challenging communication landscape across Africa.
“Our challenge going forward is to continue raising the bar and ensure we remain at the top of our game. While we may have the largest agency representation on the continent, we want to continue to be the most effective at what we do!” Mr Dennison said.
In Kenya, the Ogilvy East Africa family consists of Ogilvy Advertising, Ogilvy Public Relations, Mindshare, BluePrint Marketing and Ogilvy Africa Media.
While accepting the award, Ogilvy East Africa Group CEO Koome Mwambia expressed delight at the hat trick win which he noted is an affirmation of the local agency’s superior brand building capacity.
“We are excited and honoured by the recognition extended to Ogilvy East Africa by our continental peers which confirms our strength as a group,” Mr Mwambia said.
“Such a peer evaluated award simply affirms our dedication to excellent standards and superior brand building capacity and aptly celebrates the quality of human talent that we retain.”
Continentally, Ogilvy Africa features a network that spans more than 50 African countries with more than 900 employees in every region.
Established in 1994, Ogilvy Africa, anchored on a South African regional base, features a hub and spoke operations system in Franco-phone West Africa and East Africa.
The Ogilvy Africa network has also recently added four new affiliates in Angola, Malawi, Rwanda and Tanzania to further boost its extensive continental footprint.