NAIROBI, Kenya, Feb 8- Telecoms operator Safaricom has launched a Sh27 million retail unit in Nanyuki, as part of an aggressive retail expansion program that the firm is implementing all over the country.
The opening of the ultra-modern Nanyuki Retail Center brings to eight the number of such units already unveiled by the firm all over Kenya in the current financial year.
“By April this year when its financial year ends, Safaricom will have spent some Sh373 million in the ambitious retail expansion project whose aim is to expand its retail footprint in the country. Some 14 new Retail Centers will have been opened, bringing the total to 32,” said Chief Executive Officer Michael Joseph.
The Nanyuki center will enable them to better serve their growing customer base in the Rift Valley region by offering products and services such as M-PESA, Broadband modems, and airtime, among others, he added.
The Nanyuki Retail Centre, as is the signature at all Safaricom retail spaces features an airy design bench-marked against international standards. It allows subscribers to view new devices available at specially-designed “demo bars” and actually experience them in order to make informed choices about the devices on sale. The unit will serve the needs of Safaricom’s PrePay and PostPay customers.
“I am delighted by the opening of the Nanyuki Retail Centre. This unit will help us better serve our growing customer base in this region in an aesthetically appealing and ambient atmosphere. Backed by our trained Retail Center staff, we are bringing the full Safaricom experience closer to our customers,” the CEO said.
Nanyuki joins other units that Safaricom has opened this financial year: Nakumatt Mega, Diani, Naivasha, Nyeri, Kakamega, Malindi and Embu.
“At Safaricom, we are continuously improving the quality of our interaction and points of contact with our customers. The retail space is a critical component of this interaction for us, hence the deliberate investments we have made in these units,” added Mr. Joseph.
The firm expects to have rolled out new units in Garissa, Machakos, Embakasi and Eastleigh by the end of March.