Connect with us

Hi, what are you looking for?


Alvaro gets passion

NAIROBI, Kenya, Feb 11- East African Breweries Limited (EABL) has added another flavour to the range of its premium non-alcoholic drink alvaro.

EABL Marketing Director Debra Mallowah said on Thursday that the launch of alvaro passion fruit signals the company’s successful inroad into the adult carbonated soft drinks category, following the earlier launch of alvaro pear and alvaro pineapple range of malt-based beverages in Kenya in 2008.

“Exactly two years ago, EABL launch Alvaro into the Kenyan market. Consumer reactions greatly exceeded our expectations and within a relatively short period of time alvaro pear and alvaro pineapple emerged as really strong brands in the market,” she said.
“Alvaro has maintained that positive streak and it is against this background of a successful uptake that EABL unveil yet another refreshing variant,” she added.

Alvaro passion fruit which will be available across the country through EABL’s distribution network, is packaged in a 330ml green glass bottle, and will retail at a recommended price of Sh25.

Speaking at the launch in Ruaraka, Ms Mallowah expressed confidence in the new alvaro passion fruit gaining a unique fit within the range of adult soft drinks in the market.  

“As a company we exist to refresh our portfolio by offering our consumers a wide range of world class products to suit their tastes.  In launching alvaro passion fruit today, we are not only diversifying our product portfolio; we are in essence offering a wider range of exciting drinks to fit different taste profiles and consumption patterns”, she said.

Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...