Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Oriflame eyes lucrative African market

NAIROBI, Kenya, Jan 26 – Global cosmetics manufacturer Oriflame is touting Africa as its next area of growth as it strives to cement market leadership in a vibrant industry.

Oriflame President Magnus Brannstrom – who is on an official visit to Kenya – said the company was already well established in Europe, Asia and Latin America but its presence in Africa was still negligible, hence the reason to focus on Africa as its next big market.

Mr Brannstrom said given Kenya’s geographical and economic position, he planned to use it as a gateway into the East and Central African market through its investment of Sh140 million since 2008.

“This is a very exciting and promising market for Oriflame and we see our future here as that of mutual benefit for the company and the people of this great continent,” Mr Brannstrom said.

Kenya became the first Oriflame market on the continent outside North Africa where it has a strong presence in Egypt, Morocco, Algeria and parts of Sudan.

Mr Brannstrom was confident that African residents stood to gain greatly from the entry as Oriflame presents incredible opportunities for people to take control of their own lives and become financially independent.

Many Oriflame sales consultants take up the business as a part time job outside their usual occupations.

But for some, the business has become a full-time engagement, giving them the opportunity to be self employed at a time when unemployment the world over remains high.

So far the company employs more than 3.4 million independent sales consultants worldwide.

Advertisement. Scroll to continue reading.

Oriflame East Africa Chief Executive Fred Andersson said the number of independent sales consultants in East Africa was likely to reach 100,000 by the end of the year.

“We are getting people driving all the way from the Seychelles, South Africa and Rwanda to buy the products and sell in their markets,” Mr Andersson said adding it was evidence of Oriflame’s success in the market.

He however, could not reveal how much they intend to invest to penetrate Africa.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...