, NAIROBI, Kenya, Nov 16 – Local telecommunications service provider Essar Telecom Kenya Limited’s ‘yu’ mobile phone service has introduced a new tariff where consumers will enjoy a flat rate of Sh6 for calls to all networks in Kenya.
The new flat rate tariff dubbed “amua” is the lowest priced mobile tariff in the country, bringing calls down by 40 percent.
Yu Chief Commercial Officer Kunal Ramteke explained that the tariff will be billed per second, and this rate is applicable regardless of which network in Kenya is being called.
“If you look at the typical call patterns of the average Kenyan user, the average call rate in the market is close to Sh10.
“As a consumer, you should feel no constraints due to your tariff when you make a call. This tariff continues to demonstrate our policy of making communication in Kenya more affordable and accessible,” Mr Ramteke added.
“At yu, we believe that the consumer, should be able to speak to anyone, at anytime with very affordable rates and hence this attractive rate across any network in Kenya that you call.”
With the launch of amua tariff, current yu subscribers have an option to migrate to the new amua tariff, or they can continue on their existing tariffs if they choose to.
To launch this initiative, yu is rolling out with a nationwide campaign, which will be on air well into next year. Mr Ramteke added “this is the biggest campaign done by the company so far”. He further affirmed “It follows through with the award winning ‘nimeamua’ campaign, which has been well received by the Kenyan consumers” – this campaign was done to announce the company’s countrywide coverage.
In recent months, Essar Telecom Kenya has achieved remarkable growth, having achieved country coverage in less than a year since its launch.