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Kenya

Orange launches reward scheme

NAIROBI, Kenya, Nov 16 – Telkom Kenya’s commercial brand, Orange, has launched the ‘Orange Ziada’ programme for its GSM mobile prepaid subscribers that seeks to reward the over one million mobile pre-paid customers who are on the ‘Niaje’ tariff plan.

In addition, the loyalty program will award more points for each use thus ensuring that users earn higher points for using the Orange service.  The scheme rewards one point for each shilling spent which is the lowest entry point for existing loyalty schemes.

The Orange Ziada loyalty scheme, the firm’s Chief Executive Officer Mickael Ghossein said, has been developed to offer ongoing rewards for the firms subscribers for their continued usage of Orange services and to ease their access to the program by automatically registering all the tariff members.
 
“We have designed the Orange Ziada loyalty scheme to give our customers the best rewards in the market as we seek to give them better experiences with our products. We are offering the highest benefit for any money spent by the customer on Niaje as well as the most competitive tariff in the market,” he said.

“Orange Ziada is an easy to use programme onto which all our existing pre-paid mobile customers will be automatically enrolled; one will not be required to self-enroll. This makes it easier for our customers and ensures that right from the word go, all our customers begin to earn bonus points that will ultimately lead to exciting rewards. This way, everyone is a winner.”

The customer will continue to accumulate points with continue usage until they reach a threshold of 500 points.  The bonus points may then be redeemed for various prizes. 
 
To redeem bonus points, the customer will be required to dial #123# from their Orange mobile phone. “500 accumulated bonus points will earn you 10 SMS’s on Orange to Orange or a 5-minute long free on – net phone call,” explained Mr Ghossein.

“Additionally, bonus points can also be redeemed for a mobile phone or internet device from any Orange Shop, if your points are not enough to get the device of your choice, you can top up the difference in cash.”

All points earned will be valid for 12 months.

To keep the Orange Ziada programme fresh and exciting, the company will offer further incentives for customers such as Surprise bonus points for customers who continue to use more that Sh100.  The prizes will be revealed as the programme continues.

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