Ford launches the Ranger 2010

October 9, 2009

, NAIROBI, Kenya, Oct 9 – Ford has launched a new Ford Ranger for customers in East Africa.

The new 2010-model Ranger plays as hard as it works, combining sleek and modern exterior design with genuine toughness and durability.

"The Ford Ranger nameplate is already established in more than 100 markets around the world, and is one of the best-selling pick-ups in East Africa," said Eugene Prinsloo, the Market Manager for Sub-Saharan Africa.

"The new model delivers even more style, comfort and features, making it an ideal choice for leisure or the work environment."  

Contemporary and sporty new exterior and interior design details make new Ranger a credible lifestyle choice, while its versatility and \’tough truck\’ underpinnings make it a robust and reliable work partner.

In design terms, the new front styling gives Ranger a sleeker, more modern look, but also shows it means business.

A large horizontal three-bar grille dominates, and is proudly embossed with RANGER lettering.  Two black vertical nostrils either side of the grille plus the extended opening below the bumperline and large headlamps that wrap around each front corner create an instantly recognizable design statement. The lower bumper fascia also includes integrated foglamps.

New Ranger\’s tough contemporary style is supported by solid, modern engineering. The sweeping, tapered front is more aerodynamic and sweeps rearward at its edges to incorporate Ranger\’s bold front wheel arches. This key design detail communicates Ranger\’s solid, confident stance and grippy handling character.

Ranger is offered with eleven high quality exterior paint choices, three of which are new: Lagoon Blue, Copper Red and Desert Bronze.

The new Ranger also debuts a clear tail lamp design – another contemporary cue – that visually unites the smooth tailgate to the sculpted box side.

Despite its tough load lugging and off-road capabilities, the new Ranger\’s interior offers car-like comfort and low noise levels, thanks to ergonomically crafted seat, air conditioning and MP3-compatible audio and a bodyshell engineered to isolate road noise from the cabin.

Ranger also offers an array of clever stowage solutions, including a centre stack sunglass binnacle, a front door stowage bin capable of accommodating a half-litre bottle and a pull-out sliding tray above the glove compartment.

Extending the width of the passenger side of the dashboard, the slideout tray supports a weight of 10 kilograms and is ideal for use as a work surface for writing or map reading.

Ranger isn\’t just about tough style. It\’s about proven \’truck toughness\’.

Ranger\’s toughness starts with a purpose-built truck backbone. Its unique overlapped, cross-braced ladder frame delivers clear strength superiority and is the foundation of Ranger\’s load-carrying capacity, towing capability, durability, handling performance and driving quality.

The heart of Ranger\’s truck capability is its extra-deep-sidewall pickup box. This design maximises load capacity and cargo flexibility.

The Ranger pick-up box features:
"           Well-placed cargo tiedowns. Easy to access, these tiedown hooks have been designed with Ford\’s extensive truck engineering experience
"           Slotted inner fenders that allow the easy insertion of available shelving systems for cargo management and loading.


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