Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Guinness splashes over Sh25m for its birthday

NAIROBI, Kenya, Jul 14 – Alcoholic beverage Guinness on Tuesday launched a national consumer promotion to mark the brand’s 250th anniversary celebrations.

East African Breweries Limited Marketing Director Debra Mallowah said the Pan-African campaign will run simultaneously in all key African markets of the brand.

“It will rollout over a three month window and culminate in the global celebration of Arthur Guinness Day on September 24,” Ms Mallowah said.

She said the promotion will award thousands of prizes worth more than Sh25 million ranging from airtime, to tickets to attend a concert of the Black Eyed Peas music group.

“Six winners will each walk away with a Sh250,000 cash prize, and another six will take home Flat Screen Television Sets,” said Ms Mallowah.

Three consumers may also win a party for them and their friends while the ultimate international prize will be a trip to the space and under the sea Guinness bars. 

“Consumers can participate by purchasing either a 500ml or 300ml Guinness, and texting their name, age and the alphanumeric code (under the crown) to 7575,” Ms Mallowah explained.

 The promotion is taking place in Nigeria, Cameroon, Ghana and Kenya among African countries.

“There will be a lot of similarities in the campaigns in Africa although some countries have altered their programs to suit there countries,” Ms Mallowah said.

Advertisement. Scroll to continue reading.
Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...