GM may shed Hummer brand

March 31, 2009
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, WASHINGTON – Embattled automaker General Motors could shed its gas-guzzling Hummer brand of vehicles on Tuesday, as it draws up a restructuring plan to win more government bailout funds, The New York Times online edition said on Monday.

GM in June announced it was considering what to do with its oversized sports utility vehicle, as Hummer sales plummeted – they fell 51 per cent last year, the deepest drop in the US auto industry.

GM was trying to find a buyer for the brand, a Hummer spokesman told the daily, adding that the company was \’in discussion with several parties\’ but had not come to a decision yet.

\’An announcement about Hummer\’s fate may be made Tuesday,\’ said the Times.

Sale or closure, Hummer does not figure among the limited number of brands GM is considering in its plans to streamline production and return to profitability.

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