The Telkom Orange wave

December 5, 2008

, NAIROBI, Kenya – Telkom Kenya is projecting a subscriber base of 400,000 on its GSM network by the end of the year.

Chief Executive Officer Dominique St Jean said on Wednesday that they hope to have about 100, 000 new customers joining the ‘Orange mobile’ network which was launched three months ago.

“I can confirm that we are on the verge of reaching 300,000 customers and we believe that we will hit the 400, 000 mark before the end of this month,” he said while revealing that they were on way to reaching the one million subscriber target who are on the ‘Orange mobile’, ‘Orange fixed plus’, Orange broadband and Telkom fixed lines.

He said they are fine tuning details of how they would roll out their network to several major towns across the country. Presently, the telecommunication service provider has coverage in Nairobi and Mombasa.

“It is our ambition to open in the major towns around the country before Christmas,” he said without disclosing which areas they would be introducing the services in.

He added that the quality of their network had improved since September and that is why they were inviting more Kenyans to join the network.

Mr St Jean added that the increased competition in the market that currently has four players was serving to boost their growth and it was prompting them to be more innovative.

St Jean spoke during the launch of the Telkom Kenya’s post paid service on which subscribers can call at a flat rate of Sh6 per minute for on and off network calls.

“We see this service as raising the bar even further in the communications sector by providing another offer that is not just about price but about value,” the CEO boasted.

The firm’s Head of Marketing Njeri Rionge said customers would be able to choose from three post paid packages dubbed ‘Essential, Plus and Elite’ that would allow them to purchase bundled minutes that match their mobile usage.

“Customers can be able to select five of their favourite numbers to include the various Telkom networks where they will benefit from preferential calling rates,” Ms Rionge explained.

In addition, subscribers to the post paid service will receive either free or highly subsidised handsets with the purchase of every new connection and can also take advantage of internet access to the billing information and all round customer service.

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