Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Thousands reserve Yu lines

NAIROBI, November 20 – About 250,000 potential subscribers’ signed up for the new ‘Yu’ brand from Econet Wireless within three hours of its activation, officials of the mobile service operator have revealed.

Econet Wireless CEO and Director of ‘yu’ Mr Michael Foley said on Thursday that they were overwhelmed by the huge number of subscribers who logged on to reserve their numbers on the network.

“The web portal has received a peak of over 250,000 concurrent hits by potential subscribers as at 10am this morning,” he said of the ‘yu reserve your number campaign’ which kicked off on Thursday.

By reserving their numbers, potential ‘yu’ subscribers will retain their previous numbers and can also afford to customise their numbers.

The campaign has an online reservation option on the web portal www.yu.co.ke and Mr Foley construed this to mean that this was an affirmation of the confidence that Kenyans have about the new network.

“We’ve had to step up the database capacity as we’ve already hit targets set for an entire week. We will also have over 200 customer care desks running by next week to take care of all the queries our customers shall raise,” he added.

The official network service launch of the brand is set for November 28 and it will be operating under the 0750, 0751, 0752 prefix numbers effectively making Econet the fourth mobile operator in Kenya.

The new brand primarily targets the youthful segment of the population and will initially be rolled out in Nairobi and Mombasa ahead of a full scale national roll-out within the first quarter of 2009.

It has been launched in Kenya under Essar Global Limited, which has invested in Econet Wireless International as part of a Pan African GSM mobile network rollout bid by Essar.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...