NAIROBI, October 30 – Mobile operator Zain Kenya says it has recruited 1.5 million new subscribers in the two weeks after the launch of the ‘Vuka tariff’ campaign.
Zain Managing Director Rene Meza told reporters on Thursday that according to a research commissioned in October, 51 percent of all new mobile subscribers were joining their network which was re-branded in August.
“According to the study, customers are selecting Zain owing to our quality network and affordable on-net and cross-network calling rates,” he boasted adding that the acquisitions were being made in the high and medium segments of the market.
He said although its customer base had grown to about three million, it was hard to predict what market share the operator would have in the near future as competition is still very stiff.
He however vowed to continue introducing into the market new products that would turnaround the local mobile telephony landscape.
“We still have some more propositions that we intend to roll out in addition to the much anticipated revolutionary mobile banking services,” he said.
Mr Meza spoke during the launch of their new product dubbed ‘Club 20’, which allows customers to send unlimited Short Message Service (SMSs) texts and limitless calls within the network from 10pm to 6 am for only Sh20 per day. The offer, he added, is targeted at the youth and the company wanted to fulfil a specific need of a specific niche market.
“Zain will ensure that our customers have access to affordable communication, especially the youth whose communication needs should be catered for as they want to communicate on a 24 hour basis at affordable rates,” he added.
Mr Meza said the offer would not result in congestion of the network arguing that they have wide coverage and were constantly upgrading their infrastructure.
In Kenya, Zain covers over 80 percent of the country’s geographical region and they recently announced a Sh3 billion investment to continue expanding capacity and coverage in order to keep up with the growing customer base.