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Kenya

Kenya goes Italian

NAIROBI, September 28 – The government has launched a new website in Italian to promote Kenya as a leading tourism destination.

Tourism Minister Najib Balala unveiled the new site that will be linked to www.magicalkenya.com as part of the ongoing activities of the Kenya Tourism and Cultural week in Milan, Italy.

Last year Kenya received 84,263 Italian tourists.

Italian tourists to Kenya obtain 80 percent of their travel information from the internet but prefer to make bookings through traditional travel agents partly due to language difficulties. As a result most Italian tourists are more confident with resort packages that are all inclusive because no knowledge of foreign languages.

Unveiling the Kenyan website in Italian, Balala observed that online travel bookings had become the most important area of focus for both the tourism industry and National Tourism Organizations all over the world.

"The Internet is today the premier source of information and bookings for tourists and generates revenue of over $50 billion annually," said the Minister.

He said the new site would contribute to increased tourist numbers from Italy and Italian speaking people from other parts of the world.

Balala forecasted a ripple effect in various economic activities in the country and promotion of the industry in the key global markets.

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