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Kenya

Market accepts Mi phone

NAIROBI, August 27- The uptake for low-priced phones in the Kenyan market has been on the increase in the last few months.

Alpesh Patel the Global Sales Director of the recently launched Mi Phones Wednesday said they had sold over 10,000 handsets within 3 months of its launch in the market indicating an appetite for affordable phones.

He attributed the growth to the establishment of a distributorship network in major towns including Nairobi, Mombasa, Nyeri, Eldoret and Kisumu.

He said that the phones, which are targeted at the middle to low income consumers in the emerging and frontier markets are especially popular with urban youth in Kenya and other key markets in Africa such as Uganda, Ghana, Mauritius and Madagascar owing to its style and affordability.

“The Mi brand speaks directly to urban youth in frontier markets offering fashionable choices and affordability. We offer consumers affordable access to the jet-set world of glamour and style,” he boasted.

He said following its success with the urban youth market, Mi was set to roll out to the peri-urban and rural markets where it will be looking at pushing its inaugural models including, Mi 100, Mi 200 and Mi 200f while it launches additional models before the end of 2008.

The models will retail for at least 25 percent less than the other major brands on the market.

“We expect that demand for the Mi family of handsets will increase with the launch of the three models,” he added.

Patel explained that the roll out by Mi was timely as it comes on the back of increased activity in the mobile telephony market with re-branding of some carriers such as Zain as well as the entry of new players before year end.

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