Kenya signs marketing deal with CNN

July 22, 2008

, NAIROBI, July 22- Television commercials showcasing Kenya’s tourism destinations will start airing on international cable TV CNN beginning August.

This follows the signing of a contract by Tourism Minister Najib Balala with CNN on Tuesday to air the commercials for the next one year and will cover Europe, Asia, Middle East and Africa.

The internet campaign on the CNN websites will also run for a period of one year targeting the US market.

The initiative is part of a Sh130 million ($2billion) global campaign to revamp tourism in the country from the post 2007 election slump.

Balala signed the agreement in London where he is accompanying the Prime Minister Raila Odinga on a high powered trade and investment visit in the United Kingdom.

The advertising campaign is funded by the European Commission Delegation to Kenya.

This is the first time that Kenya is being marketed through a leading news channel and plans are underway to include other international media in the marketing campaign.

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