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Econet enters Kenya TV market with free-to-air sports channel

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Kwese Sports General Manager Monicah Ndungu and CEO Ben Amadasun pose with Kwese models during the launch of the channel on Thursday afternoon. PHOTO/Timothy Olobulu.

Kwese Sports General Manager Monicah Ndungu and CEO Ben Amadasun pose with Kwese models during the launch of the channel on Thursday afternoon. PHOTO/Timothy Olobulu.

NAIROBI, Kenya, Aug 11- South African media company Econet has launched a new sports channel, Kwese Sports which will be made available in all free-to-air set top boxes beginning Thursday with an array of sport content.

The channel will be televising one game per week from the world’s most watched league, the English Premier League as well as games in the Brazilian League and by the end of the year, they will be broadcasting the American National Football League (NFL).

“This is a one of a kind project we are undertaking and it has been informed by the needs in the market because people want to watch more sports. Bringing it to Kenya is something great because this is a sports loving country,” Kwese Sports CEO Ben Amadasun said after the launch.

The channel will also be airing local content with among the first on the screen being a basketball show, presented by former national team captain and Equity Bank centre Silalei Shani.

“We are looking at all federations and the products they hold in terms of the game and how we can be able to leverage them and give them an opportunity to showcase themselves all over the country,” said Monica Ndung’u, the Kwese Sports General manager.

Apart from basketball, another federation looking to partner with Kwese is the Kenya Volleyball Federation whose chief Waithaka Kioni was present during the launch.

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