Rihanna’s perfume ad banned in the UK

The Advertising Standards Agency in the UK have called for Rihanna’s provocative new Rogue perfume advert to be banned from public places where children might see it.

rihanna
A poster advertising the ‘We Found Love’ singer’s new fragrance, Rogue, has been deemed “sexually suggestive” by the Advertising Standards Agency and forbidden from being placed in areas where young children might see it.

The image, produced by perfume company Parlux Fragrances, sees the sultry star posing provocatively up against a giant fragrance bottle, wearing nothing but a pair of heels.

While the Advertising Standards Agency concluded the poster was “unlikely” to be demeaning to women because of Rihanna’s air of confidence and control, they did rule the ad must not appear again without a placement restriction.

The ASA said in a statement: “While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative.

“Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.”

Action was taken after a single complaint about the image being demeaning to women and offensive, according to the MailOnline.

Parlux Fragrances stand by the campaign, explaining that it simply captures the sexy and provocative persona Rihanna is known for worldwide.

This isn’t the first time the 26-year-old singer has caused controversy with her raunchy perfume ads.

In 2012, the launch of her Rebelle scent was accompanied by images of her posing naked, while her Nude fragrance’s campaign saw her strip off to her underwear.

The news comes mere days after Rihanna donned a completely see-through, Swarovski crystal-encrusted Adam Selman dress to the CFDA Awards.

Connect with us

Latest Stories

Linkin Park frontman Chester Bennington found dead

Linkin Park frontman Chester Bennington has reportedly been found dead

#WeirdNews: Girl lets best friend sleep with boyfriend to avoid sex talk

A YouTube star let her boyfriend have sex with her best friend to put

Usher paid 1m to settle herpes lawsuit

Usher paid out over $1 million to a woman who accused him of "consciously

Gilad Millo’s gift to Angel Uriel

It’s a celebration of Uriel whom I never had a chance to meet in life,

Watch: Jose Chameleone turns philosophical in new single

In a run up to his highly anticipated “Legend” concert set to be held

Rock

Linkin Park frontman Chester Bennington found dead

Linkin Park frontman Chester Bennington has reportedly been found dead

Nothing But Thieves don’t want rock star image

Nothing But Thieves are keen to defeat the rock star image by carving

Kanye to be joined by Chris Martin, 2 Chainz at Glastonbury?

Kanye West will reportedly be joined by Chris Martin and 2 Chainz during

Florence + the Machine replace Foo Fighters at Glastonbury

Florence + the Machine have replaced Foo Fighters as Friday's (26.06.15)

Blur’s Alex James loves ‘smoking hot’ Taylor Swift

Blur's Alex James thinks Taylor Swift is "smoking hot" and admits he has

Hollywood

Hugh Jackman won’t star as Wolverine in Deadpool movie

Hugh Jackman has ruled out starring as metal claw-bearing mutant Wolverine

Vin Diesel explains his love of social media

Hollywood star Vin Diesel believes social media has helped to change the

Watch Leonardo Dicaprio’s “Before the Flood” Full Documentary

8months after winning his long-awaited Oscar honored for his work in The

Wolverine 3 named Logan

Hugh Jackman has shared a poster of the upcoming third Wolverine movie,

Ben Affleck’s Batman year and a half away

Ben Affleck’s standalone ‘Batman’ movie – which he writes, directs