The Times, which like The Sun is owned by Rupert Murdoch’s News UK, reported that last Friday’s edition of the tabloid would be the last to feature a topless model.
The four-decade old feature had long been criticised as sexist by campaigners and Murdoch himself described it as “old fashioned” last year.
A petition to stop The Sun, which is one of Britain’s most read newspapers, featuring topless models gathered more than 217,000 signatures.
The No More Page 3 campaign welcomed the change, calling it “truly historic news and a great day for people power”.