Chinese TV launches English-language Africa broadcast

NAIROBI, Jan 12 – China Central Television (CCTV) on Wednesday started broadcasting English-language African news produced at a centre in Kenya’s capital.

It is the first time state-run CCTV News has set up a production centre outside of China and about 100 people are employed there.

The channel’s first daily, hour-long African broadcast was transmitted at 1700 GMT. It included reports from around Africa as well as content from outside partners, including AFP.

Kenyan Vice President Kalonzo Musyoka and various ministers attended a launch ceremony.

Musyoka called on CCTV to “cast a new image of the continent” because Africa “is often shown as the continent of endless calamities.”

CCTV-News, an international part of the China Central Television group, is mainly broadcast on DStv, Africa’s main satellite provider.

Nairobi also is home to the African office for China’s state news agency Xinhua.

  • Webu

    I think its a step 2 Air the positive picture of Africa and this an opportunity for Brand Kenya to market in the Asian countries.

    • Deez

      do you think they will concentrate on positive image of Africa, the image that Chinese have about Africa can not be changed, it horrible, we are the ones to improve our own image by cleaning our own mess, what CCTV have got is a Chance to expose more problems that we have there…watch this space, is early you may not believe me…

  • Dsqfkbn

    Good try for China to help convert some of the world population to its ideas, as EU and US, and the rest of Asia are unreachable

  • Samuel Wanjema

    that a good idea thanks to china for recognizing Kenya and giving us that priority…… jobless any job????even if is cleaning

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