South Korean auto maker Hyundai Motors has agreed to pump in about Sh300 million to boost the availability of spare parts in the East African region, seven months after making a comeback into the region.
In a statement, the firm anticipates quick growth in the market, owing to the fact that they have already sold 70 units in the past 6 months.
“Hyundai has been absent from East African roads for over a decade. But we consider the region a significant market and will be making strategic investments of up to Sh2 billion in next three years to make Hyundai cars the leading models in the region,” said Sam Lee, regional Marketing Director for Hyundai East Africa.
The company is already installing an ultra modern auto body shop and vehicle repair and maintenance centre in Nairobi.
The move to invest in an elaborate spares part supply system constitutes the final strategy block in the company’s plan for sweeping return to the East African roads.
Their comeback rests on the launch pad of their new models such as the new design Hyundai Sonata, the new look Elantra, along with the Hyundai Tucson, the cross-over ix35 and the Hyundai Santa Fe.
The model has been absent from East Africa region since 1999, when the previous Hyundai franchise holder collapsed.
“Hyundai’s new auto design and safety technologies in recent models have transformed driving and we are making this investment to ensure East Africans get their own experience,” says Lee.