MoneyGram International has partnered with one of its key agents in Kenya – Diamond Trust Bank – to roll-out a traffic awareness campaign targeting boda boda operators in major towns in the country.
The campaign will be rolled out in Kenya’s third largest city – Kisumu followed by Eldoret and Kitale.
There have been numerous fatal road accidents involving boda boda operators who rarely observe traffic rules as most are not conversant with them. Scores have died and many others maimed with medical bills running into millions of shillings.
The campaign is a move by MoneyGram International and Diamond Trust Bank to reinforce their commitment to support local communities in areas they operate through initiatives that are beneficial to all. The initiative will assist in minimizing these incidents, as well as contribute towards the social and economic development in these towns.
Speaking to over 300 boda boda operators in Kisumu during the launch of the campaign, Stella Nduku Mulandi, Assistant General Manager, Money Transfer Services of Diamond Trust Bank said all accidents are preventable if effective safety management systems are in place and enforced.
“We sincerely hope that, through this campaign, MoneyGram International and Diamond Trust Bank have contributed to instilling the basics of road safety in our boda boda operators, bringing into the limelight the necessary traffic culture that leads to safe driving, thereby saving the precious lives of each and every member of the community. We also believe that participants have learnt the need to manage their finances through savings, safe money transfers and investing wisely” added Anton Luttig, Regional Director for MoneyGram International, South East Africa.
Speaking on behalf of the area Traffic Police Base Commandant, Sergeant Akare Gababa thanked the sponsors for the campaign as it will enhance safe driving and reduce fatalities on the roads.
“The police will not show leniency towards any violation that has an impact on the personal safety of violators and the safety of other road users,” he added.