Celebrated radio presenter and TV host Sheila Mwanyigha was on Saturday evening unveiled as the brand ambassador for Vaseline Lotion during the 4th edition of the Kenya Fashion Week.
Ms Mwanyigah is known for her poise, grace and versatility and is no stranger to the brand having worked with Vaseline in 2010, during the Vaseline Cocoa Butter re-launch.
The brand was this year’s title sponsor of Kenya Fashion Week, the country’s premier fashion event after the signing of a Ksh5 Million sponsorship agreement between the Vaseline brand team and Just Like That Limited, the organisers of the global event.
Speaking at the event Mr Yaw Nsarkoh, the Unilever Group Managing Director, announced the launch of three new variants of the lotion Lotion dubbed the “Vaseline Total Moisture Range.”
Mr Nsarkoh said of Sheila’s appointment, “As the Vaseline team breaks new grounds, I am certain she will help us connect with our much valued consumers.”
In her ambassadorial role, Sheila will appear in advertisements for the leading skin care lotion as well as on digital platforms for the brand.
“I am incredibly proud to partner with a brand that epitomizes innovation, self-expression and of course amazing skin,” she said, “It was important to me to work with a brand that is truly about beauty on the inside and the outside.”
Over the past decade, Vaseline has been driving innovation in the skin care market and setting new standards – from the design of its products to its foray into the fashion industry by being the principal sponsor of the Kenya Fashion Week.
Kenya Fashion Week 2013 was graced by 14 of the finest handpicked designers from Kenya, Uganda, Tanzania, Nigeria, South Africa, Brazil, India, the UK and France.
Designers from around the world such as DEVrNIL – India, Estella Ogbonna (Estella Couture) – USA, Chauvin-Buthaud Laurence & Christina Schatzeden (Laurenceairline) – Ivory Coast/France, Tina Ndidi Ugo (Didi Creations) – Nigeria/UK and Shahida Zia (Zenia Couture Designs) – Pakistan were among those who presented their work on the runway.