The City of Tel Aviv, the Israel Tourism Ministry and the “Brown Hotels” Urban Collection, are launching a new collaboration. A lifeguard tower on Tel Aviv Beach (“Frishman”) will be transformed into a luxurious hotel suite, first of its kind in the world, in which the guests will be winners of an international competition.

This unique accommodation will be provided to the competition winners (one couple from each country) who will be flown to Israel for a four-day vacation in Tel Aviv, during the period March 15-25. Their first night will be spent inside the newly re-furbished lifeguard tower at Frishman Beach, which will be renovated to meet the criteria of a five-star hotel. Guests will enjoy all the usual amenities, including a personal butler, pampering shower, breakfast, and even room service.

This unique project takes advantage of Tel Aviv-Yafo’s world-renowned beaches in an exciting and creative way. The first ever lifeguard tower pop-up boutique hotel is designed by Rafael Edger, interiors by Aline Langlieb, and the exterior graffiti was completed by artist Edgar Rafael.