#TrendAlert: Facekini, the most unflattering swimwear trend is here to stay

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Mandatory Credit: Photo by Imaginechina/REX (4077976h) A woman wearing a facekini Women balaclava style face masks at a beach, Qingdao, Shandong Province, China - 14 Aug 2014 Swimmers in the eastern Chinese city of Qingdao have already made waves on the Internet for their bizarre swimming gear: colorful, full-face masks. Dubbed "facekini," the fabric masks cover a swimmer's entire head and neck down to the collar bones. Holes are cut for eyes, nostrils and mouth. A facekini woman says that the mask not only helps her from getting tanned, it also prevents jellyfish.

I get it. Sunburns can be a pain in your behind and no one wants to end up looking like a snake what with all the peeling and shedding that takes place afterwards. I’ve definitely had my fair share of those (especially around my nose and forehead) and would do anything to make sure that never happens again.

Well, almost anything.

Facekini 4

China’s growing swimwear trend appears to be here to stay. The world was first introduced to this piece of clothing about 10 years ago and whereas most assumed this was just a fad, there’s a growing demand for these sun protection garments.

The Facekini is a specially designed mask to protect the face against the sun’s harmful UVA and UVB rays. It’s said to be the most effective form of sun protection as it blocks 99.8% of harmful rays – ideal for protecting delicate, porcelain skin.

The gadget was created out of the the same material as swimming costumes, which also help to shield swimmers’ eyes from irritants in the water.

Facekini 3

This garment is now available for sale in the US and retails for about KES1,600 ($16). It comes in a variety of colours and prints and can be shipped worldwide.

Do you see yourself trading your sunscreen and hat for this growing trend?

Tweet us @CFMLifestyle and let us know!

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Sharon Mundia

Sharon Mundia is the author of the award-winning, personal style blog, This Is Ess. As a fashion fanatic, beauty lover and home decor enthusiast, she will leave you wanting to revamp your closet, home and life in general.

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