The Nolcha Shows are a leading award winning event, held during New York Fashion Week, for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past seven years the Nolcha Shows have become established as a platform of discovery; promoting cutting edge innovative fashion designers through runway shows and exhibitions.
The Nolcha Shows have built an acclaimed reputation as a hot incubator of new fashion design talent and are officially listed by New York City Economic Development Corporation; offering a range of cost effective options to increase independent fashion designers recognition and develop their business.
Held on 14th of September, 2016 during New York Fashion Week, through The East Africa Trade and Investment Hub, fashion designers from Kenya and Ethiopia – APRELLEDUANY, Ami Doshi Shah, Sammy Ethiopia and Mafi Mafi – will be showcasing their collections.
The APRELLEDUANY brand philosophy is based on minimal excellence for the sophisticated, diverse, and global accessories lover. The brand believes in marrying the highest quality raw materials with innovative designs to create investment pieces that will enhance any wardrobe from season to season.
Ami Doshi Shah
Jewellery and Adornment designer, Ami Doshi Shah‘s premise for label I am I, is an exploration of an adornment’s ability to create sculptural form against the body. Her designs are striking and unusual when placed on the softness and curvature of the human skin, but beautiful and artistic when isolated. On or off the body the pieces play with the elements of light, shadow, texture, pattern, material and form.
Hand made in Ethiopia, Sammy creates fresh and contemporary pieces with the dual aim of preserving the country’s long history of weaving, while infusing the tradition with new inspirations. Each product is hand-woven, dyed, and embroidered by skilled artisans, ensuring integrity, beauty, and uniqueness. Sammy aims to showcase stylish products that are created with care in a manner that improves the lives of the artisans we employ.Our mission includes empowering and employing marginalized groups while ensuring quality products.
Mafi is a fashion designer based in Addis Ababa and has gained critical acclaim for her cutting-edge designs; winning the 2012 Origin Africa’s design award, showcasing her work at African Fashion Week New York 2012, and winning the 2010 Designer of the Year award from Alliance Ethio-Française at European Fashion Day in Addis. Mafi works exclusively with hand-woven fabrics made by women. She creates clothing and accessories which are fresh and cutting-edge and at the same time very wearable. Working with hand-woven fabrics is a way for Mafi to give back and to support women weavers who are often marginalized within the male-dominated weaving community.