New Ford Focus launches in Kenya

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New Ford Focus

The new Ford Focus, now available in Kenya, elevates the world’s best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, and a suite of new or improved driver assistance technologies.

“New Focus marries modern design, advanced technology and excellent fuel efficiency with the fun-to-drive DNA for which Focus is rightly acclaimed.” said Rob Johnston, Regional Manager Sales and After-Sales, Ford Sub-Saharan Africa.

Sophisticated design

Ford has crafted a more sophisticated and advanced Focus with a redesign to reflect the One Ford global design language.

Available in four-door, five-door and wagon body-styles, the new Focus has a lower, wider stance, with a new bonnet, front fascia and grille.

Slimmer, chiselled front headlamps and elongated fog-lamps add to the bolder front end. Subtle chrome details add to the feeling of elegance while the rear of the car is sleeker with a new fascia and tailgate arrangement, as well as thinner tail lamps.

Fuel-efficient and fun-to-drive

With enhanced handling and steering, the new Focus takes the model’s exceptional driving dynamics and acclaimed fun-to-drive DNA to a new level. Ford engineers have delivered a more solid, responsive and connected-to-the-road feel by increasing the structural stiffness at the front, revising the suspension geometry, increasing lateral stiffness of “steering-relevant” suspension bushes, and retuning the shock absorbers.

Advanced driving technologies

“The sophisticated redesign has given Focus a new, fresh and modern style both inside and out, but the soul of Focus is the fun-to-drive feeling you get when you’re behind the wheel, and we’ve not compromised on that – in fact, we’ve improved it” said Jim Baumbick, Ford’s global C-car vehicle line director.

The Focus also features a new technology that can predict when a car might skid – and by stepping in early could prevent the driver from losing control in the first place. The industry-first production car system called Enhanced Transitional Stability debuts on the new Focus and can calculate when a skid is likely to take place from a combination of the car’s speed, the position of the steering wheel and the speed at which the steering wheel is being turned.

Second-generation MyKey

New Focus is equipped for the first time with Ford’s latest MyKey technology. MyKey enables owners to programme a key – usually for younger drivers – that restricts the top speed, reduces the maximum volume of the audio system, and can disable it altogether if driver and passengers are not using safety belts. The system can prevent the driver from deactivating safety technologies.

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