Beauty expert, millionaire mogul, author, YouTuber and inspiration are just some of the words used to describe Michelle Phan.

With over seven million subscribers on her YouTube channel, endorsement deals with beauty brands like Lancome and her very own makeup line (Em by Michelle Phan), this is one inspiring and hard working individual who’s understood the power of building a strong online brand.

At only 27, there’s no denying that Phan is a force to reckon with.

In this exclusive video with The Hollywood Reporter, she shares tips on how to be successful on YouTube: from focusing on creative story telling to finding the right team that will help you build your dream.

Enjoy, Share, and in the popular words of Phan’s signature outro, Good Luck!