Amarula recently launched the Amarula VIP Club Tour in Nairobi, Kenya, which features invite-only themed parties featuring Kenyan pop culture icons such as musicians, bloggers and models.

The invited Amarula VIPs are each asked to nominate someone who they feel share the same unique attributes – authenticity, superiority and mastery of craft – with selected guests then they’re treated to VIP experience that includes limousine rides and bottle service at trendy partner venues.

The Tour, which kicked off December with a masquerade party at Aqua Blu Lounge in Westlands, will run for four consecutive weekends and will also make stops along the coast of Kenya – Sheba Lounge in Mombasa and Mario’s Bar at Leopard Beach in Diani.

The Club Tour is part of an ongoing campaign dubbed ‘African Original’, which seeks to celebrate the richness and authenticity of Africa while at the same time supporting elephant conservation efforts spearheaded by renowned conservationist Dr. Paula Kahumbu. 10% of proceeds from Amarula sales during this period will go towards supporting the Hands Off Our Elephants campaign.