Renowned Kenyan musician to feature in new Taste Matters campaign aimed at informing and educating the Kenyan market about the popular Nederburg wines.
Nederburg has been at the forefront of South African winemaking for generations, and is celebrated globally for its quality. With an array of wines ranging from sweet to dry in both red and white varieties, Nederburg appeals to a broad range of wine lovers, from connoisseurs and collectors to those seeking everyday drinking pleasure and newcomers to wine.
The ambassadorship will see Eric front a new Nederburg campaign dubbed “Taste Matters”, aimed at informing and educating the brand’s target audience about its multi-tiered range of award-winning wines.
“We’re delighted to partner with an icon of Kenyan music to promote Nederburg, which represents many of the same things that Eric Wainaina stands for, including mastery of craft, distinction, uniqueness and sophistication,” said Richard Lord, Distell General Manager for North East Africa.