Microsoft launched their latest smartphone Lumia 530 in Kenya at all Orange and authorised dealer shops on Thursday.

Available in both single SIM 3G and Dual SIM 3G variants, the Lumia 530 provides the perfect balance of latest generation smartphone features and experiences at an ultra-affordable price.

What the Lumia 530 delivers:

• Windows Phone 8.1 including one swipe notifications from Action Centre and the fast Word Flow keyboard.
• A powerful quad-core Qualcomm Snapdragon processor delivers a super-fast and lag-free user experience of your favourite apps, gaming and internet browsing on the 4-inch LCD display. Seamless integration with Microsoft services such as Skype and Microsoft Office, available right out of the box.
• Offers popular apps such as Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as Asphalt 8, available in the Windows Phone Store.
• Great offline services that save time and money, including uninterrupted music streaming with Music + and maps with offline navigation both home and abroad.
• The Dual SIM 3G variant offers easy switching between two SIM cards, helping people manage their data costs by clearly separating calls and messages to make it cheaper and easier to connect.
• Offers a smooth performance with signature Lumia apps such as Creative Studio and Glam Me, which helps people take quality voice-guided selfies with the 5MP rear camera.
• People can enjoy more of the content and apps they love with 4GB of on-board memory, expandable with SD cards up to 128GB. Plus, an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 530 and computers, laptops and tablets.

“With high end apps, features and exceptional build quality at an amazing price, the Lumia 530 sets the benchmark for affordable smartphones.” said Kingori Gitahi, Product Manager, Microsoft Devices Group. ”The Lumia 530 demonstrates our focus on welcoming more people to the Windows Phone ecosystem with amazing devices that light up Microsoft’s digital work and life experiences at an affordable price point.”

The Lumia 530 is expected to be available in Kenya from 2^nd October 2014. The Lumia 530 will be available in a range of colours including bright orange, bright green and stylish neutrals such as dark grey and white, along with a selection of changeable shells in a variety of colours.