Ann Summers, a lingerie retailer for the last 40 years in the UK, has just launched “The Triple Bulge” for men.

Following the success of the “Triple Boost Bra” for women, the retailer has created a pair of briefs for men that promise to boost one’s manhood by as much as three times.

“The Triple Bulge” features moulded padding and removable air cookies that will give any man a shapely silhouette.

Part of the ‘Man Summers’ range, “The Triple Bulge” is just one of the many options that gives men opportunities to find the perfect shapewear and padded underwear.

The stylish collection comes in black, ivory and red and will launch 1st of April, 2014.