Happy St. Patrick’s Day: Jameson unveils exclusive label, CFM in Dublin

Shares

jameson

In celebration of St. Patrick’s Day, Jameson Irish whiskey has unveiled the fourth in its series of limited edition St. Patrick’s Day bottles.

Sold in 40 markets worldwide, Irish illustrator Dermot Flynn’s design features a renowned Dublin pub, The Stag’s Head, historical figures and a few of Dublin’s famous phrases.

Daniel Lundberg, global brand director for Jameson, told The Drinks Report: “In addition to its taste, one of the things that whiskey fans around the world tell us they love about Jameson is its intrinsic Irish character. Jameson embodies the down-to-earth character of Dubliners so with this new limited edition, we wanted to bring that to life and celebrate the great city which inspired John Jameson to make his whiskey for the first time over 230 years ago. The new bottle design has been very well-received by our customers around the world resulting in more markets than ever selling this year’s edition, so we’re hopeful that Irish whiskey fans around the world will love it too and make it a part of their special St Patrick’s Day celebrations, wherever they may be.”

In addition to the exclusive bottle, every year, Jameson celebrates St. Patrick’s Day by inviting radio broadcasters from around the world to do their shows from the Old Jameson Distillery on Dublin’s Bow Street – including Kenya’s ‘The Best Mix of Music’ Capital FM!

Stay tuned for more live updates from the St. Patrick’s Day festivities in Dublin courtesy of Capital FM’s Cess Mutungi and Joe Muchiri.

joe muchiri cess mutungi jameson dublin

joe muchiri cess mutungi jameson dublin 2

PHOTOS: Instagram

Shares

SUSAN WONG

Susan Wong is the Editor of Capital Lifestyle, a resident photographer, an award-winning journalist, radio presenter, full-time adventurer, long-time admirer of anything edible, and a spicy food athlete at Capital FM.

  • Loisoiflame

    One of the big challenges is the poor state of majority of Kenya hotels. poor maintained hotels for very high prices the hotel classes do not match the price . in Dubai a 2* start hotel level is equivalent to a 4* star hotel in Kenya l and the price is lower .Kenya hotels are too expensive some of them are not well maintained . Infrastructure is another challenge , the road states in most safari route especially in Maasai Mara is too costly for tour operators tyres don’t last 2 Mara safaris . a single Michelin tyre cost KES27.000 . This hikes the end price Park fee are too high $80 per day all this adds up . Marketing is another challenge .Kenya tourist board seem to have a very small budget . we cannot rely on the immigration period only . True Uganda has gorillas , Serengeti, Ngorongoro and Zanzibar sell themselves what does Kenya has? better guides , better qualified hotel workers is no longer an issue TZ and Uganda have them too nowadays. we need to change our strategy, upgrade our hotels, roads and services . Hotesl need to reconsider the prices which they hiked with more than 40% in 2008 and continue to increase each year without improving their facilities after a good 2007. improve our sales and marketing

  • Aggressive marketing for tourism has got to go hand in hand with conservation – so the current poaching menace has got to be contained quickly otherwise the tourists will have nothing to be shown when they come. Poachers should be treated like any other economic sabotage criminals and meet the stiffest sentences.

You may also like...