Renowned Whisky maker The Macallan has introduced three new expressions in the Kenyan market with an eye on Kenya’s business leaders with a preference for innovative and forward looking products in the Scotch whisky industry. The brand presented an enviable display of the Amber, Sienna and Ruby range at the Capital Club 1st Thursday tradition event as the country’s top corporate chiefs were introduced to the products with a rich history dating back to 1824.
The showcase comes as one of the key sponsorships that Nairobi’s newest and most exclusive business club lines up for its members as it seeks to present a relaxed environment for members networking through the increasingly popular 1st Thursday tradition event.
Speaking during the event, Capital Club East Africa General Manager Andrew Christonnoted that the Club will progressively partner with interested parties as it seeks to present members with premium products and services in an effort to complement its state of the art facility with value adds aimed at not only informing but also experiencing distinguished offerings.
“Capital Club is keen to partner with strategic sponsors who have set themselves apart in their respective sectors key in presenting members with world class experiences that have set trends world over as seen through Macallan with the brand’s legendary products”, said Andrew.
The 1824 range is 100% matured in sherry casks delivering the full bodied aromas and flavors for which The Macallan is recognised and famed.The series also adopts the colour from the wood in which they are matured. Wood being a natural product and with each tree different, they impart different flavors and colors to the whisky during maturation.
Commenting on the sponsorship, Macallan’s Brand Ambassador Eddie Wachiuri said the partnership was designed to not only offer a networking opportunity in a relaxed and exclusive environment but also to introduce members to a distinguished brand with a rich history that would be ideal whenever they want to relax away from their busy schedules.
“We reached out to Capital Club as its membership composition is made up of individuals who appreciate character, premium quality brands and style which is the true spirit of Macallan. The new 1824 series brings on board respected and admired policy in the industry that will form great company whenever the members wish to unwind after a day’s busy schedule.