Vagacials began to pop-up in various upscale spas in New York and California in 2010.  Aestheticians started to offer beauty treatments in the name of the quest for perfect skin in a new place – a woman’s vulva.

It really should be named the “Vulvacial” since it’s not the internal skin of the vagina that’s being treated.  Cleansed, exfoliated, tweezed, whitened and calmed with masks – the vulva is treated in the same way as one’s face.

San Francisco’s Stript Wax Bar offers a USD $60 (Kshs 5,100) Vagacial, a facial for your vagina, and the 50-minute treatment, meant to be performed a week after waxing, includes four procedures: a cleanse; papaya-based exfoliation; extraction of ingrown hairs; and a anti-freckle, anti-acne and whitening calming mask.

Other aestheticians suggest vagacials are better-suited two weeks after waxing.

Capital Lifestyle Magazine asks: Are our grooming habits becoming too extreme?