To engage with its consumers after the new look EABL’s Pilsner relaunch, Pilsners strategy has been to take the thrill national to reconnect with its young consumers that form a bulk of Kenya’s growing middle class.
In Pilsner consumer experience parties dubbed, Pilsner Showdown, artistes CMB Prezzo, Bamboo, Abbass, Wyre and Jua Cali have already performed in Nairobi and Meru and this weekend Bamboo, Abass, Juliani, Madtraxx and DJ Mfalme formed the all-star cast in Nakuru’s West End Mall putting together a performance that has not been witnessed in Nakuru in a long while.
As part of the new Pilsner Lager market strategy to renew its positioning and rejuvenate a powerful connection with its consumers through a marketing platform dubbed ‘King of Bold’, the colorful party saw an estimated
Speaking during the colourful all night concert ,Pilsner Regional Marketing Manager Daniel Angima reinforced the brand’s rationale for seeking an invigorating connection with its core consumers.
Pilsner has been strongly known for its distinctive slogan‘Imara Kama Simba’ that has successfully captured the essence of what the brand stands for –masculinity and perceived strength.
The new look Pilsner entails a new long neck (LN)bottle that replaces the shortneck (Euro) packaging and adds a completely aesthetic touch to the brand appeal.
Additional elements of the refreshed brand include a reworking of the back label and crown whilst the iconic trademark lion symbolhas been re-vamped to bring to life the true bold attributes of the ‘King of Bold’ lion.
Pilsner is the third largest market shareholder in the country and one of Eastern Africa’s largest regional beer brands, with a presence in Kenya, Uganda, Tanzania, Southern Sudan and Rwanda.
If you missed the chance to party with Pilsner in Nakuru, enjoy the PHOTO BLOG:
