InMobi, the largest independent mobile advertising network, recently announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa.
The Sprout platform streamlines the creative development workflow and reduces the friction in mobile advertising campaign management through its ability to create, distribute, and optimize mobile rich media campaigns. MediaCom will use Sprout to create high-engagement HTML5 ad units and deliver innovative, effective mobile rich media campaigns for its advertisers across EMEA. Additionally, MediaCom will benefit from the robust reporting capabilities Sprout offers, including custom event tracking and engagement rates to maximize mobile rich media campaign effectiveness.
Steffen Krabbenhoft, Head of Mobile EMEA at MediaCom, comments: “As our advertisers invest more of their marketing budgets into mobile advertising and requiring robust reporting features, MediaCom was looking for a best-of-breed partner to help deliver this. We were impressed with the technology and reporting capabilities of Sprout. InMobi’s rich media solution, delivers a highly compelling offering for large global advertisers; we are thrilled with this partnership.”
Isis Nyong’o, Managing Director and VP of Africa at InMobi: “Rich media on mobile devices is increasingly critical for brand advertisers, and with the increasing number of Smartphones in Kenya, this form of creative is becoming increasingly viable for Kenyan businesses. We look forward to enabling MediaCom to deliver best-in-class mobile rich media creative executions for their advertisers and are confident they will push the boundaries of what is possible on this exciting new media.”