As reported a few weeks ago, the famous Oreo cookie has turned 100 years old, and in celebration of the century milestone, Kraft has launched a limited-edition Birthday Cake Oreo flavour and a bunch of new advertising campaigns.
The “twist, lick and dunk” ritual has definitely been part of many nostalgic childhood memories. From snacking on the cookie for a daily chocolate fix, to licking the white filling, to dunking the cookie in milk as a midnight snack – eating the famous cookie has become an art form and a symbol of the spirit of childhood.
But inSouth Korea, the typically kid-friendly cookie has launched a provocative and not-so PG13 ad campaign showing a baby sucking on a naked breast, partial nipple exposed and breastfeeding with Oreo’s slogan: “Milk’s favourite cookie.”
Kudos to Oreo for an interesting campaign, and really pushing the limits. One just has to laugh at the fact that they used something else than store-bought milk, but really?
In theory, this campaign may be targeting mothers; but in reality, the only people stopping in their tracks to take in the ad will be men. One thing is sure, Oreo isn’t bothered with the millions of lactose-intolerant consumers.
Tell us what you think: Has Oreo gone too far?
Photo Credit: Cheil Worldwide