The May 6 launch in Johannesburg, South Africa, will also feature African talent that will be announced at a later date.
Jermaine Lamar Cole is befitting of the star status that M-Net is trying to create with the seventh season of the reality show, sponsored by Coca Cola for a second time this year.
At 27 years of age, he has collaborated with Beyonce, Trey Songz, Missy Elliot and Drake, despite being signed on to Jay Z’s Roc Nation label.
“J Cole is fast becoming a superstar, an amazing artist who is taking the world by storm. We are very pleased that he will be performing for the very first time in Africa on our stage!” said M-Net Africa Managing Director Biola Alabi
“This year, we’re honouring this essential element of the show directly in the title, putting the concept of rising stars and dreams of stardom right at the front of what is a challenging, fun, dramatic game,” she added.
And as far as drama goes, contestants from across Africa who applied to take part in the series have had to audition in doubles, because the key requirement this year is for countries to send in contestants in twos.
More than 150 ‘couples’ auditioned at the KICC in Nairobi in the first week of March for a chance to win the slated prize money of $300,000.
Among those who auditioned is Nairobi VIP Party hostess Grace Makosewe, and Blackbird Jeans designer Zeddie Lukoe – each with different partners.
They will know whether they have been chosen when the names are announced in early April.
J Cole’s performance at BBA 7 meanwhile is courtesy of Los Angeles based One Entertainment (who brought in Busta Rhymes last year). He will perform three songs at the fete, most likely from his debut album Cole World: The Sideline Story.