We always thought that it would be one of Kenya’s widely publicized entrepreneurs to hold a show that would join the likes of Donald Trump’s “The Apprentice”

But Nelson Tugume, 28, the CEO for Inspire Africa, and last year’s Young Achievers Award winner, who decided to take the baton and run with it.

Project Inspire Africa will feature twenty-four of East Africa’s best business minds competing for a grand prize of $50,000 worth of business capital.

They were selected by a panel of judges from Kenya, Rwanda, Tanzania and Uganda, and they traversed the East African continent doing daunting business tasks with camera crews documenting every second of their lives in a thirteen week business adventure.

This, is the first ever television reality show of its kind to come out of East Africa, a landmark that will change the entrepreneurial climate and inspire millions of young aspiring entrepreneurs across Africa.

During the launch yesterday, Tugume said he was pleased with what the contestants brought to the game. He added that to be able to get the continent and indeed the region to economic success, entrepreneurial knowledge is paramount.

Managing Director for Vision 2030 Mugo Kibati told the audience at the launch, that everyone must be audacious to get what they dream of and to overcome their fears to achieve their dream.

Musician, Avril, who was also present during the launch yesterday said, when asked what she would do with the $50, 000 start up capital , she said that she would build a studio to give others the same chance that she received to make it to where she is today. She said that all uprising stars should be given the avenue to express their musical emotions.

Kenyan contestant Valerie Ngugi, who is an Events Planner with her own company, said the experience was an eye opener “being taken around the region opened me up to new concepts and how events are done in East Africa. I learned that everyone needs their own personalized event. That is what will set their event apart from the others,” she said.

Ngugi was one of two Kenyan contestants who made it to the top 10.

Inspire Africa, the company, is a human capital development organization that focuses on entrepreneurship, mainly for the youth.