Oriflame, the largest Swedish beauty company selling direct has launched Oriflame Beauty Triple core lipstick.

The triple core, a three in one lipstick is the first of its kind in the world and is a unique innovation exclusive to Oriflame.

The product, which is a result of many years of research, consists of three layers each delivering a different consumer experience – the passion in color, drama of gloss and the tenderness of lip balm.

According to Fred Anderson, the CEO and Chairman of Oriflame East Africa, this is innovation in beauty and style.

Oriflame is one of the fastest growing cosmetics company selling direct with over 3.5 million consultants in over 65 markets around the world.

Due to the overwhelming response to the Oriflame products and the ever increasing demand for high quality cosmetics in this market, Oriflame has extended its catalogue offering to about 300 products with emphasis on Body Care, Fragrances, Make up, Skin Care.